The Client
Berkshire Hathaway HomeServices Florida Realty
Type of Work
Digital Marketing and Lead Acquisition
Berkshire Hathaway HomeServices Florida Realty
Digital Marketing and Lead Acquisition
One of the world’s most recognized and respected real estate brokerages, Berkshire Hathaway HomeServices Florida Realty came to us to further transition from offline marketing efforts to a more robust digital marketing initiative. The main objective of the campaign was to generate a large volume of leads to be distributed to their Agents and Relo department.
We recommended a multi-tiered approach to leverage the most cost effective digital channels, as well as uncover any gaps and unseen opportunities. We started with formulating a holistic digital marketing plan inclusive of improving their site structure and search rankings, along with using highly targeted paid search ads and paid social campaigns. Along with huge gains in SEO and their overall site activity, we were able to achieve an unprecedented volume of leads delivered at a remarkable CPA.
Organic Facebook Content, Paid Facebook Advertising, Google Ads, Blog Posts, SEO, Optimized Landing Pages, Custom Reporting
Leads Delivered: 24,835
Average CPA: $5.96
Conversion Rate: 3.82
Total Website Visits: 650,041 = Percent Increase _______