Boosting a Facebook post is a quick and effective way to have posts viewed by more of your followers and people outside of your regular audience. The most effective boosted posts are ownable content that is relevant to the ultimate goal of your business or campaign.
When you choose to start boosting posts, you have a wide range of benefits, including direct control over budget, targeting, time analytic data and more. Boosted posts are considered ads on Facebook, but are formed differently – boosted posts appear in the user’s news feed between their followers posts. This allows the boosted post to have a more seamless experience where it doesn’t feel forced for the viewer.
Where boosted posts outshine traditional advertisement is in helping to gain general brand awareness and push through the algorithm, which heavily favors paid posts. Boosting the top 10 percent of the most engaging organic posts will help your best content reach the largest percent of your targeted audience, and adding in boosted posts helps organic posts be seen more often.
Often, a good tactic for boosting posts is to select a post that is doing well organically to ensure it reaches the largest possible percentage of your desired audience. You can even automatically boost posts if you have regularly scheduled, ownable content for your business.
Focusing on content that’s unique to your business and is already performing well on its own gives you a great starting point for boosting posts. From there, you can look at the analytics to see which types of content your audience is engaging with the most. Is it promotions for events? Company news? Staff profiles?
Use this data to analyze results and direct your future budget for the best boosted posts results.